JC Penney Using Vespa in Promotion

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Walk into a JC Penney store's jewelry department and you will find a large display with a beautiful white Vespa GTS 300 Super with a bridal couple riding. This is for their ad campaign for Modern Bride. Why wouldn't they use a Vespa in their ads? Everything about it says classy.

JC Penney Smaller Ad Featuring the Vespa GTS 300 Super

JC Penney Ad Featuring the Vespa GTS 300 Super

Vespa Orlando's blog
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